Journée de Droit de la Propriété Intellectuelle (JDPI) organisée en partenariat avec / organized in partnership with avec le soutien de / with the support of Université de Genève - UNIMAIL Salle MR070 Propriété intellectuelle & développement durable Intellectual Property & Sustainability
13.30 Accueil & introduction / welcome & introduction Prof. Jacques de Werra, Directeur du Digital Law Center, Faculté de droit, Université de Genève Stéphane Palix, Treasurer general, AIPPI
13.45 Harnessing the IP system to promote environmentally sustainable technologies Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization
14.15 IP and sustainable development: approach and measures taken by the Swiss Federal Institute of Intellectual Property Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property
14.45 The exhaustion of IP rights (first sale doctrine) & the circular economy: friends or foes?
Prof. Irene Calboli, academic fellow, Faculty of Law, University of Geneva
15.15 Pause café / coffee break
15.45 IP & sustainability in the luxury industry Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva
16.15 La lutte contre l’écoblanchiment (greenwashing): nouvelle forme de concurrence déloyale ? Prof. Nicolas Binctin, Centre d\'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), Université de Poitiers
16.45 Guarantee & Certification Marks: a useful tool for sustainable development? Zeeger Vink, Intellectual Property Director, MF Brands Group, Geneva / Past President of the International Trademark Association (INTA)
17.15 Discussion et clôture / discussion and closing
Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization. Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property. Prof. Irene Calboli, academic fellow, Faculty of Law, University of Geneva. Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva. Prof. Nicolas Binctin, Centre d\'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), Université de Poitiers. Zeeger Vink, Intellectual Property Director, MF Brands Group, Geneva / Past President of the International Trademark Association (INTA)-